What Drives Us

5 Things to Know About Our Company

  1. We believe that moms deserve to feel their best — not just for their families, but for themselves.

Multiple shelves filled with colorful books, some plants and decorative items, including a gold pot and a sign that says 'Somekind'.

2. It starts with science.

Our nutrition and health recommendations are based on science and evidence. We believe in the facts.

3. Food is the foundation. What you eat directly impacts the quality of your health and life.

4. Progress, not perfection. We honor real life — messy schedules, picky eaters, and emotions.

Family of six posing outdoors with a scenic landscape, river, and mountains in the background. Two children sit on the parents' shoulders, while the others stand in front, smiling at the camera.

5. Confident moms, empower families.

When mom is healthy, happy, and confident, she positively leads the way for her family.